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Supply chain management is crucial in emerging markets

24/11/2010
Supply chain management in the world's emerging markets must be enhanced in order to diversify business risks and sustain economic growth, a leading finance expert has said.

Zurich Financial Services' Asia Pacific and Middle East chairman, Geoffrey Riddell, said no emerging market business could afford to take supply chain management lightly.

Addressing the Global Business Leaders Forum 2010 in Kuala Lumpur on Monday, he said, "Suppliers are exposed to natural catastrophe and political risk. Therefore, emerging markets should focus on diversifying risk."

He said the forging of new economic links between the developed and developing worlds would be crucial to this. He also asserted that the outsourcing of labour would provide a better quality workforce for cheaper costs.

The annual forum has been organised by the Commonwealth Business Council, working with the Asian Strategy and Leadership Institute (ASLI) and the Malaysia Investment Development Authority (MIDA).

Other speakers at the event included V P Baligar, the Secretary of Commerce and Industries in the Karnataka state government in South India, and Ogilvy Public Relations Worldwide Hong Kong chief, Steve Dahllof. Mr Dallhoff used the platform to highlight the benefits of using social media to promote information on health and disease in emerging markets.